8/13/2023 0 Comments Lut gaye song written in englishLast week, the label held a press conference to celebrate the many milestones reached by “ Lut Gaye”. So now, the “non-film” release has gone back to being a film song! In fact, it might just end up being more successful than the movie itself. After it turned out to be a big hit, T-Series decided to tag “ Lut Gaye” on to Mumbai Saga after all. In other words, a film tune was seamlessly converted into a “non-film” track. Instead, the MV, directed by Radhika Rao and Vinay Sapru, who also wrote the story, dialogues and poem for it, was marketed as a mini movie of its own. Although there were similarities between the character played by Hashmi in the film and the music video, there was no indication that “ Lut Gaye” was part of Mumbai Saga. But there was no space for it in the movie so they decided to put it out as a stand-alone single. The song was created for a film produced by the label, Mumbai Saga, starring Emraan Hashmi and John Abraham. Explicit evidence of the absolute meaningless of “non-film” arrived last month in the form of “ Lut Gaye”, Tanishk Bagchi and Jubin Nautiyal’s reinterpretation of a Nusrat Fateh Ali Khan qawwali, which was released by T-Series. In truth, it would be easier to just call “non-film” music what it is really is: “commercial Hindi pop”. Watch: T-series' Lut Gaye features Emraan Hashmi and Yukti Thareja in a star-crossed love story 2021 in charts: Bollywood scored high with Shershaah hits, rivalled by non-film music, Punjabi hip-hop, K-Pop
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